Series Three: The Seasonal Nature of Calgary’s STR Market – How Off-Season Trends Differ from Tourist Cities
Calgary’s short-term rental market differs greatly from cities that are known for year-round tourism. While places like Vancouver or Toronto may experience consistent high levels of tourist traffic throughout the year, Calgary’s market is much more seasonal. The peak tourist seasons typically align with the summer months, when visitors flock to the city for events, festivals, and outdoor activities like hiking and exploring the nearby Rocky Mountains.
However, Calgary’s off-season—usually in the colder months of the year—presents an entirely different dynamic. Unlike many tourist-heavy cities where demand dips significantly in the winter, Calgary sees a steady influx of business travelers, workers, and families. This helps stabilize the short-term rental market when tourist demand wanes. While the city may not see as many international visitors in the winter, corporate contracts, insurance claim stays, and family visits provide a cushion for property owners.
The key to success for hosts during the off-season is adapting to the unique needs of these guests. For example, business travelers may still require premium accommodations with high-speed internet and proximity to business hubs, while family groups might prefer cozy, spacious homes with amenities like fully equipped kitchens and laundry services.
For property owners looking to thrive in Calgary’s off-season, it’s essential to focus on these longer-term, non-tourist guests. By marketing properties to workers, families, and those in temporary housing situations (such as insurance claims), hosts can maintain a strong occupancy rate and secure steady income throughout the year.
Ultimately, understanding Calgary’s seasonal trends and the diverse mix of guest types will help property owners make the most of both peak and off-peak seasons.
