Series Three: Insurance Claims – A Hidden but Growing Market for STRs in Calgary

While many short-term rental guests in Calgary are business travelers or visiting family, another significant, though often overlooked, group consists of those temporarily displaced due to insurance claims. Whether it’s fire, flooding, or damage from a natural disaster, people whose homes are uninhabitable often seek accommodations in short-term rentals while they wait for repairs or replacements.

This niche is growing in Calgary, where insurance claims—whether for property damage or construction delays—often require individuals to find a place to stay for weeks or months at a time. Insurance companies frequently cover these stays, which means property owners might secure longer-term bookings during periods when tourist demand is lower.

For property owners, this type of guest represents a unique opportunity. Insurance claims typically lead to longer stays, meaning hosts can secure consistent income during Calgary’s off-peak seasons. However, this also comes with its own set of challenges. Guests staying due to insurance claims may have specific needs, such as flexibility in booking dates or the ability to extend stays at the last minute. They may also require additional amenities like home furnishings or specific features to make their temporary living situation more comfortable.

Hosts who cater to this market may need to adjust their properties to accommodate guests in distress. For example, it’s important to keep communication lines open with both the guests and their insurance providers. Additionally, hosts should be prepared for the possibility of longer stays, which could require more frequent cleaning and maintenance.

While this market niche may not be as visible as typical vacationers, it can offer consistent revenue for hosts who are prepared to cater to the needs of those in transition.