Series Three: Visits and Staying with Loved Ones – A Key Part of the STR Market

While business travelers and workers make up a large portion of Calgary’s short-term rental market, another key demographic is families visiting their local relatives. Whether it’s to attend a wedding, celebrate the holidays, or simply visit family, people traveling to Calgary to spend time with loved ones often turn to short-term rentals for a more comfortable and homey experience than hotels can offer.

This segment is particularly important during Calgary’s off-peak seasons, such as the winter months or the shoulder periods between major festivals and events. Unlike typical tourist destinations that rely heavily on sightseeing and entertainment-driven demand, Calgary’s STR market often caters to those with personal connections to the city. Families tend to rent larger spaces, with multi-bedroom homes or units that can accommodate children, grandparents, and extended family members.

Short-term rentals offer flexibility and privacy, making them ideal for family gatherings. Many of these guests seek properties with full kitchens, laundry facilities, and communal spaces for socializing—features that hotels cannot always provide. For families, the cost-effectiveness of renting a full home can be a significant factor, especially when traveling with a large group.

For property owners, understanding this trend is important. Family-oriented guests often look for properties in quieter neighborhoods with access to local parks, schools, or family-friendly amenities. Additionally, hosts who provide baby gear, high chairs, or kid-friendly activities may have an edge over competitors in this niche.

Unlike the hustle and bustle of tourist-driven STR markets, Calgary’s family-focused stays provide hosts with a different set of expectations—larger, homier spaces and a welcoming atmosphere for all ages.